Tag: second screen experience

SyncScreen™ powers Gory Games Play-along App for CBBC

NEWS RELEASE
London, 9th June 2014

SyncScreen, innovators in the creation of harmonised two-screen TV experiences, has announced it is powering the first ever play-along quiz app for CBBC’s Gory Games . Designed to be used with the ever-popular Horrible Histories spin-off quiz show Gory Games, the app for iOS and Android tablets and smartphones lets children take on the studio contestants, test their knowledge of gruesome facts and win virtual prizes whilst watching the show live, or on-demand on BBC iPlayer.

The app design and user experience was produced by SyncScreen and is powered by the company’s proprietary synchronisation technology

This is the second synchronised play-along app for a CBBC show that is powered by the SyncScreen, however the Gory Games app is the first fully produced by the SyncScreen, creatively optimising the power of the underlying technology to produce a best-in-class play-along app that will set the benchmark in this emerging entertainment space.

The first app powered by the SyncScreen was for the CBBC series Ludus and involved synchronising more traditional app mini-games to the studio game show. In that case the attendant play-along app was designed by Cube Interactive and was launched in January 2014.

SyncScreen works with all major audio-watermarking vendors solutions, using Automatic Content Recognition (ACR) technology at its core to enable the app to listen to the TV show and to detect real-time interaction events that are fully synchronised with the content on the TV

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SyncScreen™ is a two-screen TV production company, specialising in ‘play-long’ TV format development/refreshment and associated 2-screen app production for children’s TV.

Contact: Keith Johnson

 

So-called “second-screen” was a phase that’s over

So-called “second-screen” is not a consumer proposition.

Anything to do with two screens in the TV viewing context is now labelled “second-screen”.

It’s become one of those lazy (and misleading) consumer usage terms and completely fails to capture the momentum of the new and evolving consumer behaviour around TV viewing. It’s come to mean the bolting on of interactive tech to existing TV programmes to see what might happen with the consumer experience, and it hasn’t engaged them at all. There are limited examples of a successful “second-screen” project, with a business case to match.

So the conversation must evolve if the opportunity is to be grasped. the terms of reference updated.

We are undoubtedly at the early stages of a new market for two-screen TV editorial, teased by the new consumer behaviours we are witnessing at the meeting point of broadcast TV and digital (“online”) behaviours. Very slowly this is stimulating necessary new industry thinking about the future creative/content/format market for TV

For that TV content market to professionally evolve, the sustained use of the term “second screen” is blurring the opportunity, narrowing creative application and not addressing the need for more disciplined approach to two-screen editorial exploration at a more professionally planned, strategic (consumer) marketing level.

Call it two-screen, dual-screen, companion- screen, play-along …. whatever best defines the user behaviour.

But, let’s leave “second-screen” for the history book

Keith Johnson

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