Category: News

CBBC confirms 15% conversion rate for Gory Games Play-along App

London, 10th July 2014

At last week’s Children’s Media Conference in Sheffield, SyncScreen™, innovators in the creation and delivery of harmonised two-screen TV experiences, talked about some of the success secrets behind the ‘Gory Games’ play-along app which ran for 15 episodes through May on CBBC. SyncScreen explained the production workflow for the integrated two-screen play-along apps:

The BBC confirmed the success of the Gory Games play-along app, with Gory Games peaking at a 15% conversion rate for viewers playing along and with over 100,000 downloads of the app.
CBBC has been experimenting with “play along” apps for shows including Horrible History Gory Games and Ludus and in 2014, with children able to answer questions alongside the on-screen contestants. Ludus also achieved a conversion rate of between 10% and 15% and achieved over 100,000 downloads. Both apps are powered by the SyncScreen.

Contact: Keith Johnson



SyncScreen™ powers Gory Games Play-along App for CBBC

London, 9th June 2014

SyncScreen, innovators in the creation of harmonised two-screen TV experiences, has announced it is powering the first ever play-along quiz app for CBBC’s Gory Games . Designed to be used with the ever-popular Horrible Histories spin-off quiz show Gory Games, the app for iOS and Android tablets and smartphones lets children take on the studio contestants, test their knowledge of gruesome facts and win virtual prizes whilst watching the show live, or on-demand on BBC iPlayer.

The app design and user experience was produced by SyncScreen and is powered by the company’s proprietary synchronisation technology

This is the second synchronised play-along app for a CBBC show that is powered by the SyncScreen, however the Gory Games app is the first fully produced by the SyncScreen, creatively optimising the power of the underlying technology to produce a best-in-class play-along app that will set the benchmark in this emerging entertainment space.

The first app powered by the SyncScreen was for the CBBC series Ludus and involved synchronising more traditional app mini-games to the studio game show. In that case the attendant play-along app was designed by Cube Interactive and was launched in January 2014.

SyncScreen works with all major audio-watermarking vendors solutions, using Automatic Content Recognition (ACR) technology at its core to enable the app to listen to the TV show and to detect real-time interaction events that are fully synchronised with the content on the TV


SyncScreen™ is a two-screen TV production company, specialising in ‘play-long’ TV format development/refreshment and associated 2-screen app production for children’s TV.

Contact: Keith Johnson