Deepening the TV Experience

“SECOND-SCREEN” APPS COME OF AGE

 

 

WELL DESIGNED TWO-SCREEN TV EXPERIENCES WILL CREATE CHANGES IN TV VIEWING BEHAVIOURS

In the past six months we have delivered “second-screen” apps for our clients that have seen 15% conversion of the linear audience, increased retention and driven higher appreciation

CONTEXTUAL TWO-SCREEN TV EXPERIENCES ARE DESIGNED TO BE EDITORIALLY RELEVANT,

HARMONIOUSLY DELIVERED FOR THE VIEWER

” To be adopted it has to feel like natural behaviour “


WE ARE AT THE FOREFRONT OF BEST CREATIVE PRACTICE IN THE DEVELOPMENT OF THE TWO-SCREEN TV EXPERIENCE

“All TV genres have the potential”


What We Do

We provide the TV industry with creative tools that are making “second-screen” delivery part of everyday production.

  • Rapid prototyping for integrated dual-screen TV formats
  • Test apps for piloting and in-home evaluation
  • Integrated workflow design around TV editorial teams
  • TV format and app specialists available for workshops or project consultancy
  • Tried and tested technologies, approved and implemented with UK broadcasters

Production tools

 * Rapid concept simulation tools

 * Rapid prototyping tools and test app processes

 * Integrated workflow designed around TV editorial teams using Avid, FCP and Premiere

 

SyncScreen is the creative and tech partner of choice for dual screen productions

Framework API

The SyncScreen Framework API powers play-along apps for two-screen TV, delivering all the added-value synchronisation functions a TV producer or app developer will need to deliver a technically robust play-along experience on both iOS and Android platforms

Our proprietary synchronisation engine is technology agnostic by design, with plug-ins for the leading audio watermarking solutions available today

 

SyncScreen Framework available for TRIAL and COMMERCIAL LICENSING

“Our vision is to make
sympathetic so-called ‘second screen’ services
that help people fall back in love
with the ‘first’ screen.”

Marc Goodchild
Digital Shoreditch 2013

“If audiences find a 2-screen experience
either confusing or distracting –
it’s clearly not working”

Keith Johnson
Connected TV Summit May 2013

The Team

SyncScreen was founded in 2012 by Marc Goodchild and Keith Johnson to focus solely on next generation two-screen TV in all its parts – bringing together their expertise, consumer knowledge and tech savviness in this emerging new creative field.

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